World Breastfeeding Day

The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilisation for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.
World Breastfeeding Week (WBW) is an annual celebration which is being held every year from 1 to 7 August in more than 120 countries.
World Breastfeeding Week was first celebrated in 1992 by World Alliance for Breastfeeding Action (WABA) and is now observed in over 120 countries by UNICEF, WHO and their partners including individuals, organizations, and governments. WABA itself have been formed in 14 February 1991 with the goal to re-establish a global breastfeeding culture and provide support for breastfeeding everywhere.

The World Health Organization (WHO) and the American Academy of Pediatrics (AAP) emphasize the value of breastfeeding for mothers as well as children. Both recommend exclusive breastfeeding for the first six months of life and then supplemented breastfeeding for at least one year and up to two years or more.
Breastfeeding is the best way to give newborns the nutrients they need. Breast milk is highly nutritious with easy-to-digest proteins and natural immunities that protect babies against disease and infection. Colostrum, the milk that mothers produce in the first days after birth, is not only dense in nutrients, but is also rich in antibodies that protect babies from bacteria and viruses that cause infection.