The name and concept of Global Love Day was pioneered by Harold W. Becker in 2003 and first launched for May 1, 2004. The annual event was created as a way to celebrate our humanity and unity through unconditional love. In his opening letter, Becker stated, “There is nothing we have to ultimately do, rather we need only allow ourselves to feel and be love. It is that simple. Global Love Day is merely our way of saying let's remember love is ours to be and to share every moment of our lives.”
In recent years, Global Love Day has additionally been celebrated in the virtual world of Second Life. Since 2010, the virtual event is held in a specially created sim and includes a full day of dancing, meditating and other activities. In 2011, it was reported that over 800 avatars from around the world attended Global Love Day in Second Life.
In honor of Global Love Day, The Love Foundation also hosts an annual Art, Essay and Poetry Invitational where people of all ages can share their creative expression of global love. Submissions reflect the universal understanding of love, unity, tolerance, compassion and represent the idea of Global Love Day along with its theme “Love begins with me.”
In 2007, Masaru Emoto offered the laboratory image of the Global Love Day water crystal. The crystal shows the effects of global love and gratitude for life.