- March 27 -

Viagra Day

On this day in 1998, the Food and Drug Administration (FDA) approves use of the drug Viagra, an oral medication that treats impotence.  Sildenafil, the chemical name for Viagra, is an artificial compound that was originally synthesized and studied to treat hypertension (high blood pressure)...

Viagra Day

On this day in 1998, the Food and Drug Administration (FDA) approves use of the drug Viagra, an oral medication that treats impotence.

Sildenafil, the chemical name for Viagra, is an artificial compound that was originally synthesized and studied to treat hypertension (high blood pressure) and angina pectoris (a form of cardiovascular disease). Chemists at the Pfizer pharmaceutical company found, however, that while the drug had little effect on angina, it could induce penile erections, typically within 30 to 60 minutes. Seeing the economic opportunity in such a biochemical effect, Pfizer decided to market the drug for impotence. Sildenafil was patented in 1996, and a mere two years later–a stunningly short time compared to other drugs–it was approved by the FDA for use in treating 'erectile dysfunction,' the new clinical name for impotence. Though unconfirmed, it is believed the drug was invented by Peter Dunn and Albert Wood.

Viagra's massive success was practically instantaneous. In the first year alone, the $8-$10 pills yielded about a billion dollars in sales. Viagra's impact on the pharmaceutical and medical industries, as well as on the public consciousness, was also enormous. Though available by prescription only, Viagra was marketed on television, famously touted by ex-presidential candidate Bob Dole, then in his mid-70s. Such direct-to-consumer marketing was practically unprecedented for prescription drugs (now, sales and marketing account for approximately 30 percent of the pharmaceutical industry's costs, in some cases more than research and development). The drug was also offered over the internet–customers needed only to fill out an 'online consultation' to receive samples.

An estimated 30 million men in the United States suffer from erectile dysfunction and a wave of new Viagra competitors, among them Cialis (tadalafil) and Levitra (vardenafil), has blown open the market. Drug companies are now not just targeting older men like Dole, but men in their 30s and 40s, too. As with many drugs, the long-term effects of Viagra on men's health are still unclear (Viagra does carry warnings for those who suffer from heart trouble), but its popularity shows no signs of slowing. To date, over 20 million Americans have tried it, and that number is sure to increase as the baby boomer population continues to age.
Source:
http://www.history.com/this-day-in-history/fda-approves-viagra

Categories:

More holidays on this day:

World Theatre Day

You may also like...

Interesting events from Special category.

International Tatting Day

This day has been celebrated for more than 44 years internationally. People who tat on this day will have activities. The activities lean towards the educational side of this art. This day in April allows tatters to celebrate their hobby and introduce this hobby to others. They can celebrate...

Kindergarten Day

Kindergarten Day celebrates birthday of Friedrich Fröbel who was born in 1782 and started the first kindergarten in 1837, in Germany. Despite being popular in Germany, the Prussian government outlawed the schools in 1851. Froebe died a year later and it wasn’t until 1860 that the...

International Picnic Day

Today we celebrate one of the greatest ways to enjoy the summer season—an outdoor picnic with friends, family, games and activities, and delicious food. During the Victorian era, picnics were very important social occasions. They offered the rare opportunity for young men and women to...

International Day of Older Persons

The United Nations' (UN) International Day of Older Persons is celebrated annually on October 1 to recognize the contributions of older persons and to examine issues that affect their lives. International Day of Older Persons is a special day for older persons or senior citizens all over the...

Halloween

Halloween or Hallowe'en (a contraction of its original title 'All Hallows' Evening'), also known as All Hallows' Eve, is a yearly holiday observed around the world on October 31, the eve before the Western Christian feast of All Hallows. According to some scholars, All Hallows' Eve initially...

Boxing Day

Boxing Day is traditionally the day following Christmas Day, when servants and tradespeople would receive gifts from their superiors or employers. Today, Boxing Day is better known as a bank or public holiday that occurs on 26 December, or the first or second weekday after Christmas Day, depending...

Download KeepIn Calendar

Enjoy the interesting stories even on your phone or tablet